Yoko Ramen

Yoko Ramen came to me after being refered to my previous work with BODEGA. Their goal was to create a brand that combined their philosophy of east meets western. Their ramen is a western take on traditional ramen that comes from Yoko Japan.

I wanted to create a brand that could be used in a myriad of applications that told the story and concept of the brand. We took the iconic image of the western cowboy equipped with chopsticks instead of a six-shooter. A Japanese ink stroke encircles the cowboy with a reference to the rising sun and a bowl of ramen.

The font is HWT Artz which gives a print block effect to the brand which is very desirable. Originally we tried some cleaner fonts, but it felt too refined and not on-brand.

Finally, the client wanted a neutral color scheme so we opted to keep everything black and white.