Somatcha

Somatcha is a new health soda product containing Matcha for energy and immune system support. Their goal was to create a product that was easily consumable version of this plant from the East.

As soda products begin to compete for shelf space, I wanted to create something that was bold, memorable, and paid homage to its Japanese roots. Inspired by the fizzy spray from Hokusai’s “The Great Wave off Kanagawa”, I vectorized and recolored the image into the brand colors. This artwork can be used as a background (see cans) or inside the logo on its own (see below).

To give a nod to the wood block printing of Japan, the font used is HWT Artz. To bring both the image and the font into a modern era, I paired the that font with Futura Black for the subtitle. Together they make a brand that is compelling and whole.